I am currently in the process of launching my website for my first entrepreneurial venture. I am starting a business in content development to help businesses better promote their brand online through various tools such as Search Engine Optimized (SEO) web content, social media strategy, blogging and public relations.
As I am putting the finishing touches on my own web content, I wanted to share with you some of the things I’ve done so you too can better market your brand online and increase your online visibility.
By the time you’re ready to begin building a new site (or redesigning an old site), one can assume that you have already established your business, have a message, know your target audience and have a story to tell about your business. Now it’s time to start writing. Here is a list of how to get started:
1. Develop a keyword list – This is a list of search terms you think your target audience will search on to find your site. There are various tools to help you with this process such as Wordtracker and Google and many more.
2. Create a keyword spreadsheet – create a spreadsheet or word document with a list of all the pages on your site (if your site is huge just work on the key pages that you want to get picked up in the search engines). Make a list of which keywords belong on which page. Remember relevant content is king. The keywords you choose must coincide with the content on that given page. I find it helpful to have the list in front of me while I’m writing that page.
3. Begin writing – I usually write the content first and then incorporate the keywords for that page into the content. Be sure to always keep in mind your message and your target audience. Keep your visitors in mind first and foremost as they are ultimately what is going to drive your business. (Plus making our site search engine friendly is only part of the marketing mix).
4. Title tags, Meta tags and Alt tags – Once you have created engaging and compelling copy that appeals to both your target audience and is keyword rich, it’s time to get down to the nitty gritty and incorporate your keywords into what I call “the background” of your site. It is visible to your visitor but only in the background.
a. Title Tags – The title tag is the page title you see at the top of your web browser when you open a page. This serves as the title to your page and should incorporate some of your keywords. Be sure it is relevant to each page.
b. Image Alt Tags – All your images should have keyword rich alt tags. These are the titles you see when you hover over a picture.
c. Meta Description – This is the description that is served up on a search results page. Be sure it is keyword rich and readable to the user as this is sort of an advertisement to get people to click on your site.
d. H1 tags – This is the title to your content and not only should introduce what your page will be about but also incorporates your keywords so it is attracting the web crawlers.
SEO is only part of the online marketing mix. There are many other tools you can utilize to bring up your organic search rankings such as linking strategies, blogs, social media and networking strategies and submitting press releases and story ideas to online newswires and publications.
I hope this has helped you get started. It’s always an ongoing process but one that can bring you great rewards.