There is no ideal recipe for optimizing your site. The rules and algorithms for search engines are constantly changing which means you can’t just optimize your content and move on. You must continually evaluate your SEO strategy and make changes accordingly in order to be competitive.
A linking campaign is one key element in SEO (one, among many). It’s a low cost and effective way to both get your name out there and increase your search engine rankings. So why then do most businesses neglect this piece of the SEO pie? Well, plain and simple; it’s tedious and time consuming but well worth the energy.
I recently worked with a company that had a great linking campaign in place. Consequently, they also had great standings in the search engines. Now, I’m not claiming it was solely related to their linking campaign but it definitely contributed. As we all know, the more relevant links coming into your site the better. And there are many ways to gather relevant links.
- Make sure your content is fresh, relevant and offers something to your audience so it entices them to link back to your site.
- Find quality affiliate sites that correlate to your product and request a listing and/or link posting.
- Be sure to link back to a relevant landing page on your site.
Blogs & Social Media:
- Create you own blog with interesting and relevant content that links back to your site
- Monitor other blogs, make comments and post your link
- Create Pages, Groups and/or Profiles in various social networks with quality content and links back to your site.
There are many ways to create a linking strategy and yes, they all take time. Unfortunately, some of us just don’t have the time to do it all. So, I suggest that first and foremost, you should make sure the content on your site is interesting, appealing to your audience and has relevance to your product. Give them something to link back to. Then work from there.
For more information on creating linking strategies check out the following articles: