How to Optimize Your Youtube Channel

YouTube LogoAre you using your YouTube channel to its fullest?

If your organization is anything like mine, you probably use YouTube to host your videos and embed them on your website. It’s a good strategy and makes for very easy hosting capabilities. But are you taking the time to optimize them so they can also be found outside your website?

YouTube alone has over a billion users worldwide. And every day, people spend hundreds of millions of hours watching videos. If you’re not optimizing for them, you’re missing out on a huge opportunity.

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