Using social media for the good of the people

Social Networking
Social Networking

In past posts I have discussed ways to apply social media to gain visibility online, connect with consumers and build customer relationships.  Recently, I came across someone who is utilizing this space for a very different reason; to help others.

Joe Mescher, is a social media enthusiast in the Burlington, Vermont area. If you haven’t read Joe’s blog, responded to his tweets or viewed his videos, then you’re just not in the know. Trust me when I say this, this guy lives, eats and breaths, social media.  Recently, Joe decided to take his passion for this space to help unemployed Vermonters find work.

video guyThe project is called the Vermont Video Resume Project and offers free video resumes to those searching for a job. The concept is to utilize new media technology to let job seekers show a little bit of who they are to potential employers. Employers can then view the resume as a real person instead of some words on a page. It’s a great way to utilize web 2.0 to connect businesses to potential employees and to help the unemployed land a job.

After coming up with the idea,  Joe got the word out through Twitter which has sparked a flurry of attention. Seven Days, an independent weekly,  is partnering with the project and offered blog space enabling job seekers to post their video resumes and allowing  local businesses and human resources departments to view them.

If you are interested in helping connect job seekers to those looking for quality employees, here are some ways you can help:

  • Tweet about the project and link to the website: for all your followers to see
  • Blog about it to offer information to your readers
  • Go to the website and fill out a form offering tips, insights, suggestions on how to further the project
  • Tell your friends and family about it
  • Talk about it at parties
  • Or contact Joe at

If you’re a job seeker and looking to take advantage of this opportunity visit and fill out the form.

There are many ways to utilize social media but I haven’t found one yet that beats helping other people.

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